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Tradie Tips: From Word-of-Mouth to Digital Domination: Marketing Your Trades Business

Remember when marketing your trades business meant slapping a magnetic sign on your van and hoping for the best? Those days are gone, my friend. It's time to enter the digital age - don't worry, you can keep the van sign. 

 

Meet Lisa, a talented painter who relied solely on word-of-mouth referrals. Business was okay, but she was tired of the feast-or-famine cycle. She knew she needed to up her marketing game, but the thought of "putting herself out there" made her want to hide behind a freshly painted wall. 

 

Time to paint the town red (or whatever colour your brand is)! 

 

Here's how Lisa (and you) can become a marketing maestro: 

 

1. Website Wonder: Your website is your digital storefront. Make it shine! Showcase your best work, share client testimonials, and for Pete's sake, make sure your contact info is easy to find. Nothing says "unprofessional" like a website straight out of 1999. 

 

2. Social Media Savvy: Pick one or two platforms and rock them. Share before-and-after photos, offer quick tips, or give behind-the-scenes peeks at your projects. Just remember, nobody wants to see your half-eaten lunch on the job site. 

 

3. Content is King (or Queen): Blog about common problems you solve. "5 Signs You Need to Repaint Your House" or "Plumbing Nightmares: What to Do When Your Toilet Becomes a Fountain." Informative and slightly terrifying - perfect! 

 

4. Reviews and Testimonials: Happy clients are your best marketers. Encourage them to leave reviews. Consider offering a small discount on their next service for a testimonial. Just don't bribe them - that's a can of worms you don't want to open. 

 

5. Network Like a Boss: Join local business groups, attend trade shows, or sponsor a local sports team. Get your name out there in the community. Bonus points if you can do it while wearing your company t-shirt. 

 

6. Email Marketing Magic: Build an email list and send out regular newsletters. Share tips, special offers, or just remind people you exist. Just don't overdo it - nobody needs daily updates on your wrench collection. 

 

Lisa took the plunge and embraced digital marketing. She started with a sleek website and an Instagram account showcasing her best work. Soon, she was booked solid with a waitlist of eager clients. Plus, she discovered she had a knack for creating oddly satisfying paint-mixing videos. 

 

Remember, marketing isn't about shouting the loudest; it's about connecting with the right people at the right time with the right message. 

 

🥑AVOS TOP TIP: Create a "Client of the Month" feature. Showcase a happy customer and their project on your website and social media. It's great exposure for them and social proof for you. Win-win! 

 

By embracing smart marketing strategies, you'll transform your trades business from the best-kept secret in town to the go-to expert everyone's talking about. So, put down that wrench for a moment, pick up your phone, and start spreading the word. Your future clients are out there, and they can't wait to meet you! 


Why not work with us to start building your online presence? Book your time with us today! Whether you're looking for expert guidance or tailored virtual services, we’re here to help you succeed.  



Don't wait – let’s start achieving your goals together! 


 
 
 

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